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AFRESH IGA
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IGA Afresh aimed to revitalise its brand positioning by showcasing a fresh, contemporary look and feel across digital platforms with new management. The objective was to enhance IGA’s image as a destination for quality produce, freshness, and community connection, appealing to a diverse customer base while driving engagement and in-store visits.
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we
- content creation (reels + tiktoks)
- social media strategy
- paid media
- influencer management
- in-store campaign integration
us
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27 %customer engagement & brand loyalty
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38 %foot traffic in store
