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ALAND Foundation x Foodbank NSW & ACT
them
Foodbank NSW & ACT partnered with the ALAND Foundation for their first Giving Day, aiming to create 10,000 nutritious hampers for families in crisis at Christmas. Donations were matched dollar for dollar by the ALAND Foundation. The result- target was hit by 10:30 am, raised twice by mid-afternoon, and finished at 19,447 hampers funded with $739,019 donated- circulated by social buzz throughout the day
we
- shot all campaign content across photo and video, including hero assets, short-form reels, and day-of coverage & story drivers across both accounts on all channels
- built and ran the social campaign across ALAND, ALAND Foundation and Foodbank NSW & ACT channels
- pre-event awareness burst with coordinated reposts and aligned messaging with Foodbank NSW & ACT
- live story coverage from the packing floor, milestone updates, team highlights, and community engagement
- post-event wrap content and performance monitoring to extend momentum
us
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$739,019 raised funding 19,447 hampers, nearly double the original goal
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pre-event stories reached thousands organically and drove early clicks before matching began
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main announcement delivered strong reach, interactions, and site traffic to donate
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day-of stories sustained attention with real-time milestones and behind-the-scenes moments
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linkedin follow-up achieved a high engagement rate and additional donation traffic
