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The Walden
them
ALAND introduced The Walden North Sydney to market with the objective of building fast, organic awareness, engagement and buyer interest in the first 30 days of launch. Partner channels included the project handle and sales partner SRM Residential, with momentum already growing since the June announcement.
we
- led the organic social campaign across ALAND and The Walden channels, coordinating with SRM Residential
- built a phased plan: Pre-launch buzz in June and July, full launch rollout across August and September, then sustained momentum
- shot on-site content and produced quick-turn reels from sales events, behind-the-scenes moments and leadership pieces
- ran live story coverage from events, milestone updates and same-day recap edits
- doubled story output to capture immediacy without fatiguing the audience
- balanced the schedule with ALAND’s wider content pillars to maintain brand consistency and frequency
- amplified third-party coverage by resharing 20+ independent media articles to extend reach and credibility
us
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amplified third-party coverage by resharing 20+ independent media articles to extend reach and credibility
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543K accounts reached, up 184%
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interactions up 92.4% showing strong engagement intent
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profile activity up 49.2% indicating higher visit and follow intent
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founder project intro reel at 66.6K views, 443 interactions, 186 new followers
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furniture bump-in BTS at 52.4K views and 148 interactions
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stories delivered 32.3K total views in the period, supporting real-time momentum
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one of ALAND’s strongest organic launch campaigns to date, setting a new benchmark for engagement-led project storytelling on ALAND socials
