them
Polestar set out to redefine automotive brand experiences—something cinematic, immersive, and future-forward. The goal? Launch an electric vehicle experience that didn’t rely on conventional showrooms, but instead created an unforgettable moment.
we
- full brand experience strategy
- content creation including drone capture and cinematic visuals
- event production and site transformation at Cockatoo Island
- concept development and partner alignment with Candela boats
- built immersive land and sea test drive experience
us
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created a one-of-a-kind dual-brand experience: “Electric on Land. Electric at Sea”
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delivered high-volume visual content across all channels
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positioned Polestar as a design-led leader in new energy innovation
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reached both digital and event audiences without a showroom in sight