Save Our Sons Walk 4 Duchenne 2026
them
Save Our Sons is an Australian charity focused on raising awareness and funding research for Duchenne muscular dystrophy. Through national campaigns and community-driven initiatives, they support families and advocate for better outcomes for those affected by the condition.
The Walk for Duchenne 2026 brought together a team of 30 participants to walk 92 kilometres across Perth over four days, raising critical awareness and funds for Duchenne muscular dystrophy.
Social Street was engaged to lead the social media strategy and execution across the event, with a clear objective. Transform a physical fundraising initiative into a nationally visible, digitally connected experience that could drive engagement, expand reach and convert attention into donations in real time.
we
- Developed and executed a phased pre-event content strategy to build anticipation and awareness
- Delivered live, on-ground Instagram Story coverage across all four days
- Captured and published real-time content to maintain immediacy and relevance
- Produced and scheduled daily recap videos aligned to peak engagement windows
- Led active community engagement, including coaching participants to amplify content through their own networks
- Managed collaboration and content integration with key sponsorship partner Chemist Warehouse, as well as external media partners 7 News
- Perth and 6PR Perth. Supported cross-platform amplification to extend reach beyond core audiences
us
-
instagram MOM Increases Views: 126.2K (+1.1K%) Reach: 25.7K (+608.9%) Content interactions: 1.5K (+316.4%) Link clicks: 23 (+100%) Visits: 1K (+481.7%) Follows: 80 (+220%)
-
facebook MoM Increases Views: 52.3K (+62.5%) Viewers: 21.8K (+41.1%) Content interactions: 2.1K (+206.4%) Link clicks: 38 (+81%) Visits: 2.1K (+200.7%) Follows: 67 (+123.3%)
-
linkedin MOM increases Impressions: +197.5% Reactions: +93.8% Comments: +150% Reposts: +650%
